Ford has officially named its upcoming affordable electric pickup the Fathom, with the new mid-size EV truck expected to arrive in 2027.
The automaker says the Fathom will start at $29,945, including the mandatory $1,595 destination fee, potentially making it one of the most affordable electric pickup trucks in the US.
The Fathom will be the first vehicle based on Ford’s new Universal EV platform, an architecture designed to support a wider family of lower-cost electric vehicles. The same platform is expected to eventually underpin SUVs, commercial vehicles and other pickups.
Ford reportedly considered bringing back a classic badge for the truck but ultimately decided to create a completely new name. The company selected Fathom as part of its effort to give the affordable EV lineup its own identity.
One of the biggest focuses of the new truck will be practicality. Ford says the Fathom will offer a roomy passenger cabin with more passenger space than a Toyota RAV4, despite being positioned as a mid-size pickup.
The truck is also expected to feature several modern technologies, including Apple Maps integration, over-the-air software updates and Ford’s BlueCruise hands-free driving system.
Production is planned for Ford’s Louisville Assembly Plant in Kentucky, with manufacturing expected to begin in 2027.
Ford is also introducing a simplified production method for the new EV platform. Instead of building the vehicle through a traditional assembly process, the front, center and rear sections will be produced separately before being joined together.
The company believes this approach will reduce manufacturing complexity and help keep the Fathom’s price relatively low.
Ford has invested roughly $5 billion in the affordable EV program, which is expected to play an important role in the company’s future electric vehicle strategy.
The automaker hopes the new platform will allow it to compete more effectively against lower-cost EV manufacturers, emerging startups and increasingly competitive electric vehicles from China.
However, several important details about the Fathom have not yet been announced. Ford has not revealed the truck’s final design, battery capacity, estimated driving range, charging performance or trim lineup.
Those details are expected to become clearer as the truck moves closer to its planned 2027 launch.
If Ford can deliver the Fathom near its promised starting price while offering competitive range and useful everyday capability, the truck could become an important new option for buyers looking for a more affordable entry into the electric pickup market.